Pitcher Rewarded “Best-in-Class” in 2022 POI Report

POI 2022 Best In RetX Award-FINAL

Pitcher rewarded with a Best-in-Class Distinction for “Coaching”, “Data Visualization” and “Interactive Customer Presentations” in POI’s 2022 In-Store Retail Execution Vendor Panorama (Retx)

Zurich –  April 26th, 2022

Pitcher earns a distinction as Best-in-Class for three categories: “Coaching”, “Data Visualization” and “Interactive Customer Presentations” in the Promotion Optimization Institute’s 2022 In-Store Retail Execution Vendor Panorama (Retx).

The Promotion Optimization Institute (POI) research team globally evaluated 15 leading vendors to help manufacturers and retail partners understand the technology and related service options that can help them improve promotional outcomes and drive profitable growth.

This year, POI named Pitcher a POI 2022 Best-in-Class award recipient for three categories: “Coaching”, “Data Visualization” and “Interactive Customer Presentations”. POI deems these functionalities critical to retail sales execution: coaching, for providing formalized feedback loops to address the human element; data visualization, for providing metrics in unique and innovative ways, with quickly understood graphics and/or dashboards; and interactive customer presentations, for maximizing impact at the point of decision and using branching logic and interactive capabilities to automatically determine what to show next based on previous input(s). POI also noted Pitcher’s strengths in advancing retail execution elements, call sequence planning and execution, sell-more capabilities, UX, image recognition and analytics.

Pitcher’s Super App for sales enablement serves customers in the life sciences, manufacturing and financial services industries, in addition to consumer goods. Pitcher is a leading mobile sales enablement platform that offers enterprises an all-in-one solution for content creation, coaching, account management, analytics, and more. It has been serving customers in more than 140 countries over the last 10 years.

“We are humbled to have been rewarded with a Best-in-Class award from POI,” said Mert Yentur, CEO and Founder of Pitcher. “At Pitcher, we are committed to delivering the easiest seller experience to drive user adoption to help our customers ​​become even more effective and efficient in their field execution.”

To access the full POI RetX Vendor Panorama report, receive comp passes to upcoming POI in-person and hybrid events, including the POI Spring Hybrid summit, POI European Hybrid summit, and POI Canadian summit, get access to the quarterly POI Manufacturer Connect Share Group and much more, join POI as a member. https://poinstitute.com/membership. To schedule a demo of the Super App, contact Pitcher today.


About Pitcher

Pitcher is the leading global sales enablement provider for effective customer engagement and sales efficiency through dynamic digital tools, personalized content, and simplified user experience. Pitcher’s Super App, an omnichannel, end-to-end, unified sales enablement platform for enterprises, revolutionizes the sales process by reducing complexity and increasing ROI while empowering sales and marketing teams with the industry’s most robust suite of fully integrated features and functionalities. With deep domain experience, Pitcher serves as a vital partner for sales, field sales and marketers around the world.

Launched in 2011, the Pitcher Super App for sales enablement is deployed in 140 countries and Fortune 500 companies across the life sciences, consumer goods, manufacturing and financial services industries, which use Pitcher to drive customer engagement and commercial excellence. Headquartered in Zürich, Switzerland, Pitcher also has offices in the US, Mexico, Turkey, Spain, Hungary, Singapore, Germany, the UK and China.


About POI

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving Enterprise planning and the promotion & distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. This industry-wide effort of POI produces a roadmap on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative Enterprise planning and promotion optimization. The focus is on the consumer/shopper through sales, marketing, and merchandising strategies. The POI executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. poinstitute.com