Pitcher MSL

A unique solution built entirely around the specific needs and requirements of MSL teams.
We have witnessed a rapid transformation in the healthcare environment over the past decade. The exchange of medical and scientific information has shifted from a relationship based interaction to a fact-based engagement. Today healthcare professionals work in a digital world, and as a medical function, companies must utilize advanced tools and capabilities to meet them in this space.

THE TYPICAL MSL - KOL INTERACTION IS VERY DIFFERENT FROM A COMMERCIAL REP - HCP INTERACTION IN MANY WAYS.

  MSL Commercial Rep
Typical Interaction Duration 30 minutes - 2 hours 3-10 minutes
Typical Content Length 100+ Slides, Studies, Research 3-5 slides
Topics Covered On-label and Off-Label On-label
Engaged Roles MD - MD MD - Sales Rep
Customer - Compound Awareness Approach Pull Push
Meeting Format Face to face, Remote Mostly face to face
Core Need Depth & Breadth of Content Speed & Quick/Effective Pitch
Core Engagement Type Technical Discussion, MSL assisting Physician Sales Discussion, Rep convincing Physician
SOLUTION PITCHER MSL PITCHER IMPACT

ENGAGE & ANSWER: HIGHLY VALUED INTERACTIONS USING BOTH REACTIVE AND PROACTIVE CONTENT ACROSS ALL CHANNELS AND REGIONS.

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  • Access to all text in clinical papers, conference materials and much more in one place using full-text search.
  • Deliver scientific presentations and education relating to the therapy area, mode of action and clinical evidence.
  • Create customized journeys from your existing presentations to give personalized KOL journeys.
  • Share and let the physician decide when to engage your content while recording their interaction.
  • Engage with external experts to generate and collect scientific data, including investigator-initiated studies.
  • Access clinical trial information, collect data from participating investigators and share any results with external stakeholders.
  • Use Remote App to on the Phone to control tablet during the roundtables and conferences and eliminate compliance concerns.
  • The ability for KOLs to initiate remote interactions; while keeping track of physicians every and each interaction.

OFFLINE DATABASE: STUDIES, CRM DATA, CLINICAL TRIALS. AVAILABLE ON THE DEVICE, ANYWHERE, ANYTIME.

 

  • Single view of a customer (KOL) and account (Organization) profile.
  • Capture insights and learnings from customers and record them to profiles.
  • Plan any activity around the opinion leader or the organization, access pre-visit data without connecting to multiple backend systems.
  • Complete reports, manage calendars, understand customer spend and much more seamlessly.
  • View and edit medical plans and projects and share them with KOLs.

CONTENT MANAGEMENT SYSTEM:
FLEXIBILITY AND COMPLIANCE HAND-IN-HAND WHILE GIVING YOU THE FULL CONTROL OF THE CONTENT CREATION-DISTRIBUTION-CONSUMPTION PROCESS.

  • Robust, simple to use cloud-based tool to create, edit, and distribute slides, videos, spreadsheets, publications, textbooks podcasts and much more.
  • Set permissions, expiration dates and access rights to content or users.
  • Select which content can be customized and keep everything aligned and compliant at all times.
  • Quickly create and deploy your interactive forms and surveys to collect data and information requests to manage incoming insights efficiently.
  • Create once and deploy content to all channels; for use offline on mobile devices and online using standard HTML5 for web sharing.
  • Ability to give MSL’s their own Admin interface to upload and modify their content.
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LET US SHOW YOU HOW WE CAN EMPOWER
YOUR MEDICAL TEAMS TO CREATE REAL IMPACT WHILE PROVIDING A CUSTOMER-CENTRIC EXPERIENCE.

 
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Questions?

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