NEW YORK, May 3, 2019 – Pitcher, a leading sales enablement platform, has been rated a “Best-in-Class” performer in the 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods released by Promotion Optimization Institute, LLC (POI). POI specifically identified Pitcher as being Best-in-Class in the categories of Retail Merchandising, Social Selling, and Interactive Customer Presentations.
There are no two ways about it; successful sales enablement centers on integrating marketing and sales to deliver fast, enduring, and penetrating results. More specifically, marketing has a core responsibility to provide qualified leads to the sales division, and at the same time elevate the brands. It’s expansive role demands exerting sales-driven energy across all the relevant functions and understanding the sales processes at work.
Big Data as a limitation on SME sales enablement
If you are a small or medium-sized enterprise (SME) the chances are you haven’t connected to the new business revelation known popularly as Sales Enablement or SE. Principals in the SME category sit on the belief that artificial intelligence (AI) and automated platforms like SE are hugely dependent on big data. If this is your starting point, then yes, it’s easy to dismiss SMEs’ SE participation as insignificant: factually only 23% of all business entities have a plan built around big data, and SME is indeed only a minute portion of that 23%. However, there’s truly quite a lot of latitude for SME to immerse itself in SE activity – despite obvious Big Data limitations.
NEW YORK, April 13, 2019 – Pitcher, a leading sales enablement platform, has been ranked a top 10 performer in Research in Action’s Vendor Selection Matrix™—Sales Engagement Management SaaS and Software: The Top 20 Global Vendors 2019 report. Research in Action’s report is based on survey data collected in Q4 of 2018 and Q1 of 2019, covering 1,500 business and IT managers in a combined telephone and online survey. Research in Action collected more than 45,000 data points for evaluation.
What is AI?
Modern AI has attracted an enormous amount of attention in the 21st century – and with it a huge load of controversy. Ask a few random people what AI means to them and the likely answers will include visions of machines taking over totally from humans, all the way over to robots totally taking over the world. Terminator comes to life.
What C2C media are we talking about?
WhatsApp, Facebook, Instagram, LinkedIn, and Twitter are household social media names in the C2C communication arena that have grown prolifically in the last 10 years. They’re traditionally loaded with emotional content that’s most often free-spirited and fun-filled. The Internet carries social media conversations between friends, family, and acquaintances in multiple directions, with previously unheard of speed and intensity (measured in seconds). These channels have opened our eyes to a new world where the ins and outs of intimates from our past and present, living across international borders, are condensed down to village size familiarity.
NEW YORK, December 17, 2018 – Pitcher, a top global sales enablement platform, has been named a Leader in a new report from Aragon Research, released December 13th, 2018. The Aragon Research Globe™ for Sales Engagement Platforms, 2018: Delivering Sales Productivity and Faster Deal Outcomes1 is an independent examination and assessment of 19 sales enablement/sales engagement platforms for the current year.
What Is Sales Enablement? Why Is It Important?
On a basic level, sales enablement is about providing your sales team with the tools, information, and resources they need to sell more effectively. Everyone agrees that this is important. Successful companies aren’t asking whether they should support their sales teams, but rather how and with what tools.
NEW YORK, October 30, 2018 – Pitcher, a leading sales enablement platform, has been named a Strong Performer in The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018. The Forrester Wave™ is published by Forrester Research, Inc. and is an independent assessment of companies in the industry, where vendors are evaluated against a set of criteria grouped into the categories of current offering, strategy, and market presence.
These days, sales professionals have some of the best jobs, but some of the biggest challenges. History’s stereotype of the salesman has been erased, and faster, smoother, more agile employee has emerged. It is important for every company with a sales department, no matter how large or small, accepts the importance of the role of technology in their businesses. Digital content management platforms are, without a doubt, the most effective way to groom organized, shrewd and well-informed sales professionals who are able to give their clients the most relevant and current materials they need in order to conduct business well.
We have explained what sales enablement software is, why it is becoming popular and how it can benefit organizations. Given its growing popularity and many benefits, it's a safe bet more organizations are considering a purchase. So here we offer some advice, including overviews of some notable solutions and tips on evaluating and implementing sales enablement software.
