June 12, 2019

 
Artificial Intelligence (AI), aligned with voice recognition capability, empowers modern sellers with an awesome strategic tool, particularly in the enhancement of CRM (Customer Relationship Management). Indeed, it’s conceivably one of the master keys to selling smarter - with bigger, faster, and smoother sales volume. Many AI proponents sing its praises – how it saves sales reps time and money; how it increases their forecasting accuracy, how it has an aura of driving a more efficient and effective sales team.

May 2019

NEW YORK, May 3, 2019 – Pitcher, a leading sales enablement platform, has been rated a “Best-in-Class” performer in the 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods released by Promotion Optimization Institute, LLC (POI). POI specifically identified Pitcher as being Best-in-Class in the categories of Retail Merchandising, Social Selling, and Interactive Customer Presentations.

April 30, 2019

 
There are no two ways about it; successful sales enablement centers on integrating marketing and sales to deliver fast, enduring, and penetrating results. More specifically, marketing has a core responsibility to provide qualified leads to the sales division, and at the same time elevate the brands. It’s expansive role demands exerting sales-driven energy across all the relevant functions and understanding the sales processes at work.

April 12, 2019

 
Big Data as a limitation on SME sales enablement

If you are a small or medium-sized enterprise (SME) the chances are you haven’t connected to the new business revelation known popularly as Sales Enablement or SE. Principals in the SME category sit on the belief that artificial intelligence (AI) and automated platforms like SE are hugely dependent on big data. If this is your starting point, then yes, it’s easy to dismiss SMEs’ SE participation as insignificant: factually only 23% of all business entities have a plan built around big data, and SME is indeed only a minute portion of that 23%. However, there’s truly quite a lot of latitude for SME to immerse itself in SE activity – despite obvious Big Data limitations.

April 2019

NEW YORK, April 13, 2019 – Pitcher, a leading sales enablement platform, has been ranked a top 10 performer in Research in Action’s Vendor Selection Matrix™—Sales Engagement Management SaaS and Software: The Top 20 Global Vendors 2019 report. Research in Action’s report is based on survey data collected in Q4 of 2018 and Q1 of 2019, covering 1,500 business and IT managers in a combined telephone and online survey. Research in Action collected more than 45,000 data points for evaluation.

March 19, 2019

 
What is AI?

Modern AI has attracted an enormous amount of attention in the 21^st century – and with it a huge load of controversy. Ask a few random people what AI means to them and the likely answers will include visions of machines taking over totally from humans, all the way over to robots totally taking over the world. Terminator comes to life. 

December 2018

NEW YORK, December 17, 2018 – Pitcher, a top global sales enablement platform, has been named a Leader in a new report from Aragon Research, released December 13th, 2018. The Aragon Research Globe™ for Sales Engagement Platforms, 2018: Delivering Sales Productivity and Faster Deal Outcomes¹ is an independent examination and assessment of 19 sales enablement/sales engagement platforms for the current year.

November 2018

Life Sciences • Financial Services • Manufacturing • Consumer Goods

What Is Sales Enablement? Why Is It Important?

On a basic level, sales enablement is about providing your sales team with the tools, information, and resources they need to sell more effectively. Everyone agrees that this is important. Successful companies aren’t asking whether they should support their sales teams, but rather how and with what tools.

October 2018

NEW YORK, October 30, 2018 – Pitcher, a leading sales enablement platform, has been named a Strong Performer in The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018. The Forrester Wave™ is published by Forrester Research, Inc. and is an independent assessment of companies in the industry, where vendors are evaluated against a set of criteria grouped into the categories of current offering, strategy, and market presence.

November 2016

August 2016

Enterprise Apps Today

Evaluating sales enablement software? This buying guide has all you need to know.

We have explained what sales enablement software is, why it is becoming popular and how it can benefit organizations. Given its growing popularity and many benefits, it's a safe bet more organizations are considering a purchase. So here we offer some advice, including overviews of some notable solutions and tips on evaluating and implementing sales enablement software.