January 18, 2019

Sales enablement is in danger of becoming a cliché - a buzzword flying around that seems to attach itself to anything involved with enriching the sales team as it ventures into designated markets. The picture becomes more complicated when one considers the range of sales enablement platforms being promoted and the difficulty of discerning what works for you. In our view, understanding needs requires grassroots realism to give you a handle on this intriguing business innovation.

First off, there’s a dividing line in the sales enablement arena that separates reps looking for flexibility to manage their content on the selected platform (commonly referred to as Sales Asset Management) and preparing reps to have a meaningful conversation with their customers (commonly referred to as Sales Readiness). Consider this as part 1 of a 2-part exposure where we are going to focus on Sales Readiness only.

January 8, 2019

Financial services covers retail & commercial mortgages, equity investments, life insurance, bonds, and retirement planning (integrating all the prior-mentioned), etc., These markets are typically pounded by politics, regulation changes, price fluctuations, interest rate movement, and currency inter-relationships that can shift important indexes by huge percentages in seconds, and maybe many times in a day.

As a modern financial services rep, you need to embrace rapid change to engage your customers. You must be prepared to momentarily adjust your pitch to align with current data that may ruthlessly outdate yesterday’s projections without missing a beat. Turning prospects into new customers or maintaining established customers’ confidence in you is dependent on being able to anticipate their most difficult questions.

December 2018

NEW YORK, December 17, 2018 – Pitcher, a top global sales enablement platform, has been named a Leader in a new report from Aragon Research, released December 13th, 2018. The Aragon Research Globe™ for Sales Engagement Platforms, 2018: Delivering Sales Productivity and Faster Deal Outcomes¹ is an independent examination and assessment of 19 sales enablement/sales engagement platforms for the current year.

November 21, 2018

As the Millennials include themselves in Omnichannel engagement at a furious pace, gearing them to drive sales should be a priority

It is common sense that before you can engage your customers and convince them to buy into a meaningful value proposition, the sales team making that proposition has to be trained to do it in a compelling way. Turning prospects into new customers means first tuning into their wavelength, and a sure way of doing this is being attuned to the rep receptors that trigger the right reactions. Never is this principle more pertinent than when it comes to the millennials - an integral rep category for communicating effectively in the ever-prevailing virtual environment. They are indeed practically indispensable when it comes to empowering modern sellers, thereby shaping the future, and shouldn’t be ignored.

November 14, 2018

Sell smarter - onboard your reps quicker - deliver the right message for every conversation.

Let's face the hard facts: the Internet has turned our lives upside down. As vendors in this new virtual reality, capturing the attention of our B2B customers rests on perhaps a few seconds of hitting the collective audience between the eyes with a riveting message. Don’t stick your head in the sand; don’t pretend that a compelling majority of your prospective customers want you in their face all the time. Most (over 60%) opt to select their short list of vendors before the direct interaction, or indeed even hit their final preferences through digital navigation. Instead, embrace this paradigm to turn prospects into new customers quickly and seamlessly.

November 2018

Life Sciences • Financial Services • Manufacturing • Consumer Goods

What Is Sales Enablement? Why Is It Important?

On a basic level, sales enablement is about providing your sales team with the tools, information, and resources they need to sell more effectively. Everyone agrees that this is important. Successful companies aren’t asking whether they should support their sales teams, but rather how and with what tools.

October 2018

NEW YORK, October 30, 2018 – Pitcher, a leading sales enablement platform, has been named a Strong Performer in The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018. The Forrester Wave™ is published by Forrester Research, Inc. and is an independent assessment of companies in the industry, where vendors are evaluated against a set of criteria grouped into the categories of current offering, strategy, and market presence.

September 2018

Pitcher Software Suite Adds Flexible Collaboration Features Benefitting Sales Teams

NEW YORK, September 24, 2018 – Pitcher, the company behind an industry-leading end-to-end software solution for sales enablement and digital marketing, has added more functionality for its field users in response to customer demand.

Pitcher Personal Admin, which launches at Dreamforce 2018, puts content management in the hands of field reps and other users who need to tailor marketing and sales collateral on the fly. This new module builds on the success of Pitcher Admin for desktop computers, which allows for global delivery of marketing and sales content across entire teams. Pitcher Personal Admin expands upon this functionality, giving users the ability to contend more easily with rapidly changing sales environments by customizing content in the field. Execution is quick and seamless, enabling field team users to personalize marketing and sales assets on the go without changing global content.

October 2017

NEW YORK, October 30, 2017 – Pitcher, a leading sales enablement and digital content management software provider, today announced its brand new module, Pitcher Indoors, at Dreamforce 2017. Pitcher Indoors is a web-based app for inside sales and other online users that enables sales reps to stay connected with customers and prospects. Built on the Salesforce Platform, users are able to use Pitcher Indoors’ sales enablement features without needing to work outside of Salesforce.

November 2016

August 2016

Enterprise Apps Today

Evaluating sales enablement software? This buying guide has all you need to know.

We have explained what sales enablement software is, why it is becoming popular and how it can benefit organizations. Given its growing popularity and many benefits, it's a safe bet more organizations are considering a purchase. So here we offer some advice, including overviews of some notable solutions and tips on evaluating and implementing sales enablement software.