Manufacturer - Distributor Relationships energized by Automated Sales Enablement tools on multiple levels



Why distributors are an essential cog in every manufacturer's wheel

Industrial manufacturing is a defined and specific field of operation. There aren't many choices when it comes to getting the product into the marketplace. The merits of adopting a direct selling model are always a temptation, but multiple challenges emerge (in most cases, stemming from the complexity of supply-chain management). To avoid the pitfalls, manufacturers instead opt to sell their products through traditional distribution channels. 

See how Automated Sales Technology turned the Construction Industry into a well-oiled operating “machine.”



Comprehensive real-time solutions in the construction industry are more connected to automated sales enablement (SE) techniques than anyone can imagine. The surprising thing is that building, although not a sale in the conventional sense requires owner satisfaction for a signed-off completion - and hopefully participation in future projects. Project consultants (PCs) and General Contractors (GCs) working under pressure understand that SE methodology vitally affects modern developments.

Pitcher Recognized in Gartner’s 2019 Market Guide for Sales Engagement Platforms

Press Release

New York, September 17, 2019 - Pitcher, a leading sales enablement platform, was included as a Representative Vendor in Gartner’s Market Guide for Sales Engagement Platforms, published 13 August 2019. According to the Market Guide, “Sales engagement platforms expand sales enablement capabilities by using information about buyer and seller engagement to deliver better sales results. Application leaders supporting sales technology should use this Market Guide to understand the key capabilities of 14 vendors.”

Value messaging - the path to the right answers every time someone asks, "Who lost the sale?"



Value messaging is a concept that lies at the root of every effective sales enablement platform. In the quest to empower modern sellers in a competitive environment, the focus rests on the sales process – step by vital step. The pundits say that if you look after each pivotal stage en route, the closing of the deal will look after itself.

The most important equation progressive management will ever learn: Education + Empowerment + Efficacy (the three E's) = Sales Enablement Success in a competitive environment



Sales enablement (SE) as we know it today was never a mainstream corporate activity.  It hovered in a twilight zone, wedged somewhere into a conglomeration of diverse departmental activities. For example, marketing claimed messaging and lead generation as its own; Sales jealously guarded deal flow & process, and HR felt that team cohesion was its responsibility. 

Pitcher Rated “Best-in-Class” in 2019 POI Report

Press Release

NEW YORK, May 3, 2019 – Pitchera leading sales enablement platform, has been rated a “Best-in-Class” performer in the 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods released by Promotion Optimization Institute, LLC (POI). POI specifically identified Pitcher as being Best-in-Class in the categories of Retail Merchandising, Social Selling, and Interactive Customer Presentations.

Pitcher Named as a Top 10 Performer Among Sales Engagement Management Platforms

Press Release

NEW YORK, April 13, 2019 – Pitcher, a leading sales enablement platform, has been ranked a top 10 performer in Research in Action’s Vendor Selection Matrix™—Sales Engagement Management SaaS and Software: The Top 20 Global Vendors 2019 report. Research in Action’s report is based on survey data collected in Q4 of 2018 and Q1 of 2019, covering 1,500 business and IT managers in a combined telephone and online survey. Research in Action collected more than 45,000 data points for evaluation.

Pitcher Named a Leader Among Sales Enablement Automation Platforms

Press Release

NEW YORK, December 17, 2018 – Pitcher, a top global sales enablement platform, has been named a Leader in a new report from Aragon Research, released December 13th, 2018. The Aragon Research Globe™ for Sales Engagement Platforms, 2018: Delivering Sales Productivity and Faster Deal Outcomes1 is an independent examination and assessment of 19 sales enablement/sales engagement platforms for the current year.

Pitcher: Why it’s the Top Sales Enablement Platform in Your Industry


Life Sciences • Financial Services • Manufacturing • Consumer Goods

What Is Sales Enablement? Why Is It Important?

On a basic level, sales enablement is about providing your sales team with the tools, information, and resources they need to sell more effectively. Everyone agrees that this is important. Successful companies aren’t asking whether they should support their sales teams, but rather how and with what tools.

4 Reasons Your Business Needs a Mobile Sales Platform



These days, sales professionals have some of the best jobs, but some of the biggest challenges. History’s stereotype of the salesman has been erased, and faster, smoother, more agile employee has emerged. It is important for every company with a sales department, no matter how large or small, accepts the importance of the role of technology in their businesses. Digital content management platforms are, without a doubt, the most effective way to groom organized, shrewd and well-informed sales professionals who are able to give their clients the most relevant and current materials they need in order to conduct business well.

Sales Enablement Software Buying Guide


Enterprise Apps Today
August 18, 2016 By Drew Robb   
Evaluating sales enablement software? This buying guide has all you need to know.

We have explained what sales enablement software is, why it is becoming popular and how it can benefit organizations. Given its growing popularity and many benefits, it's a safe bet more organizations are considering a purchase. So here we offer some advice, including overviews of some notable solutions and tips on evaluating and implementing sales enablement software.