Empowered B2B Buyer infographic

Today, B2B selling is more complex, more dynamic and involves more decision-makers than ever before.

The B2B buying process isn’t linear and it’s not predictable. The path to buyer purchase doesn’t happen sequentially. Customers will often “loop”, revisiting each buying stage at least once.


By reading this infographic you'll learn: 

  • what buyers are struggling with today
  • how an example B2B buying journey looks like
  • what buyers are looking for
  • why sales reps are unprepared

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