Time is a salesperson’s most valuable commodity. It’s the one resource they can control! However, if time isn’t invested properly, it can be their worst enemy.

Despite new technologies, sellers continue to devote time to basic procedures that could be automated and squander time duplicating others' efforts – simply because they can’t find the right content at the right time.

To maximize a seller's time, sales operations and management should remove administrative chores and redundant processes – anything that isn’t directly related to engaging with customers.