According to a commissioned study conducted by Forrester Consulting on behalf of Pitcher, marketers and sellers struggle with content quality and process inefficiencies. In the B2B world, buyers expect highly meaningful and personalized interactions with sales reps.
Key findings of the study are broken into three parts:
› Field representatives save 45 minutes a day on administrative tasks.
› Digital document creation, distribution, and housing reduce print spend by 71.5% annually.
› Marketing teams become 50% more productive with time spent on content creation.
› Longer, more impactful meetings with prospective customers.
› Targeted route planning around a prioritized customer list.
› Competitive advantage and higher confidence for sales reps.
› Improvements to addressable market and expanded geographical reach.
› Demonstrated corporate responsibility from reduced environmental footprint.
› Reduced compliance risk.
› Subscription fees.
› Deployment costs.
› Costs associated with training efforts.
› Resources allocated to ongoing management of the platform.
To access the study please click here.