According to a commissioned study conducted by Forrester Consulting on behalf of Pitcher, marketers and sellers struggle with content quality and process inefficiencies. In the B2B world, buyers expect highly meaningful and personalized interactions with sales reps.
Our hearts and thoughts go out to the people who are affected by COVID-19. We want to express our appreciation to the heroes in the field: healthcare workers, local communities, aircrew, law enforcement, firefighters and workers in all essential services who are still serving selflessly on the front line of this global pandemic.
Life Sciences • Financial Services • Manufacturing • Consumer Goods
What Is Sales Enablement? Why Is It Important?
On a basic level, sales enablement is about providing your sales team with the tools, information, and resources they need to sell more effectively. Everyone agrees that this is important. Successful companies aren’t asking whether they should support their sales teams, but rather how and with what tools.