2022 Gartner® Market Guide for Revenue Enablement Platforms

Want to know what’s happening in the world of sales/revenue enablement? Confused about where the market is heading, which vendors are out there, and what they specialize in? 

In the recent “Market Guide for Revenue Enablement Platforms” published August, 2022, Gartner shares key developments and market trends, discusses the state of the market today and lists representative vendors for revenue enablement platforms. 

Download to learn the key findings and developments! 

Some of the key findings: 

• “The sales enablement market has broadened beyond sellers to include the enablement of people in revenue-generating roles such as customer success, presales (technical sellers) and marketing.”
• “Vendors target their messaging to the seller persona while building the connection to role-based digital content and marketing-specific analytics.”
• “Conversational intelligence deepens through machine learning (ML) that is surfaced in digital sales rooms (DSRs) and training/coaching. Live in-call conversation guidance and coaching is emerging but will need specific seller enablement to improve adoption.”
  
  

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Gartner, Market Guide for Revenue Enablement Platforms:  Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, 8 August 2022.

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