Consumer Packaged Goods Sales Enablement


Transform your commercial execution framework

From strategy to shelf, we'll help you increase the effectiveness of your consumer packaged goods sales enablement. It all starts with a foundation of accurate and competitive CPG sales data. But data alone won't drive sales. You need a comprehensive, end-to-end solution that enables your field teams to execute flawlessly against your strategy.

That's where Pitcher comes in.

Omni-Channel Engagement

Engage with customers seamlessly and on their channel of choice.

Key Account Management

Adapt data-driven strategic planning to unlock channel growth.

Optimized Retail Execution

Use our best-in-class technologies to ensure flawless retail execution.

Content Management & Automation

Tailor content to the right audience and the right channel.

Coaching & Enablement

Train, support and coach your teams anywhere and anytime.

Route Planning

Optimize routes, schedules, and territories for your field reps.

Retail Merchandising

Make sure your product is always front and center with merchandising audits and more.

Planogram Compliance

Optimize your space on the shelf to drive the maximum ROI.

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Pitcher for the Consumer Goods industry

We put your customers at the heart of your front office operations and connect your planning, marketing and execution on a single platform.

Pitcher brings long-standing retail excellence expertise in the consumer goods industry. Our solution is built on cross-industry best practices and is adapted to your business's specific needs.



The Pitcher Consumer Goods Super App for Sales Enablement is built on industry best practices. Since 2011, the Super App has been serving Fortune 500 enterprises in the consumer goods, food & beverage, beauty & personal care, household essentials & pets, apparel & accessories and health industries.

What makes us different? 


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Consumer Packaged Good Sales Enablement Solutions

Content Automation

Pitcher's consumer goods sales software and content automationtool helps you manage, customize, and deliver your sales presentations, product sheets, brochures, and other content to your field sales reps.


  • Personalized content: Tailor content to the individual characteristics of each customer.

  • Increase relevance: Match your audiences to the right content with target segmentation.

  • Win at every point of sales: Deliver the right content to the right outlet and channel - at the right time.

  • Maximize in store sales: Integrate content and order capture.

  • Closed loop feedback: Sales and marketing alignment; analyze content engagement sentiment.

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Omni-channel retail execution

Even in the digital age, in-store visits are essential to success in consumer goods. Pitcher's mobile app for field sales reps provides a retail execution platform that helps you plan and execute visits, track results, and optimize field sales operations.


  • Optimize visit schedule: Highly integrated segmentation and account profiling.

  • Achieve picture of success: Automated data collection and offline in-app task execution.

  • Guided selling: Recommended content, virtual analyst-in-a-box and competitive insights.

  • Maximize in-store sales: Maximize sales and share-of-shelf for the perfect store with mobile order capture.

  • Multi-channel engagement: Engage and support customers on their channel of choice with our mobile pricing engine, content automation, and more.

Sales Coaching & Enablement

Pitcher's sales coaching and enablement solution helps you identify skills and behavior gaps, prescribe targeted learning content, and measure progress to close the gaps and improve performance.


  • Develop skills: Assess skills, share feedback on employees’ skills and track their progress over time.

  • Certified sales quality: Restrict access to sales collateral based on users obtaining certifications in specific sales skills.

  • Role play best practices: Record role play, share with managers and peers and spread those best rated within the organization.

  • Personalized training paths: Send employees on personalized training paths based an internal, microsite-based training academy.

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How Pitcher Helps Consumer Goods Sales & Marketing Teams

Pitcher is the leading consumer goods sales enablement platform because we focus on what matters most to your business: driving results. Grow your top line and increase market share with Pitcher.



Get the most out of your marketing campaigns and budget by planning, executing, and measuring omnichannel marketing initiatives that engage customers and retailers across all touchpoints. Integrate with your existing consumer packaged goods CRM.


Increase sales productivity and efficiency with a platform that optimizes field sales execution. From account management to route optimization, our consumer goods sales enablement solution has you covered.

Field Sales:

Empower your field sales reps to execute flawlessly in-store and increase the sell-through of your products. With Pitcher, they'll have all the tools and information they need for consumer packaged goods sales enablement at their fingertips on any device.

Transform your commercial execution today!