Sales enablement’s future is a fully native platform and vertical expertise
Today’s sales enablement applications deliver incredible support to revenue and customer-facing teams, improving their ability to engage prospects and customers, and enhance collaboration between marketing and sales, ultimately impacting ROI, revenue and sales cycles.
Team collaboration, hybrid and social selling, and the planning and execution of activities and workflows are made much easier through digital hubs. These also make content more streamlined, plus, help to organize, train and measure your field activities, engage prospects on any channel, and analyze and monitor your sales efforts in real time.
If you are looking to accelerate field visibility, shorten sales cycles, and boost team collaboration, omnichannel communication and digitization, invest in sales enablement and closed-loop marketing tools and definitively expand the set of features you are using today.
According to Gartner®, “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. And by 2025, 50% of B2B sales organizations will record 75% of conversations with buyers.”
Pitcher was founded in 2011 and is proud to be among the leading technologies in the sales enablement space with its Super App for Sales Enablement and Customer Engagement. The app is named a Representative Vendor by Gartner in the 2021 “Market Guide for Sales Enablement Platforms” which has just been published for the sixth time.
Among the key finds of this year’s report, you “will discover that demand has made sales enablement technology a “core tech stack purchase” for businesses that have both direct and partner selling channels, and that these platforms are continuing to develop machine-learning capabilities to provide more insights about buyers and sellers, such as analytics and conversational intelligence.
The Gartner “report also reveals that some vendors are “ now offering digital sales rooms via persistent micro-sites for both internal and external collaboration, embedded video conferencing and the analysis of engagement, sentiment and emotion. Some offerings also now include live in-call conversation guidance, which can offer value to sellers of all kinds. We believe the trend is towards fully native platforms like the Pitcher Super App which include capabilities like content, training and coaching. Gartner recommends: “organizations that have already purchased a single capability to first inquire whether their existing solution can support the remaining capabilities before seeking a complementary solution that will integrate with their existing solution.”