Automated Sales Enablement without communication freezes up. Communication, in turn, needs a message like a song needs a tune. The essence of a message lies in its content, and compelling content can shift sentiments in a few words. Put it all together, and content enables sales if its on-point, but unfortunately disables it if not. Content is the key to engaging new customers and holding onto existing ones.
In the 2015 Forbes Report - The Power of Enablement - an intensive research study determined that the most successful enterprises depend on communications prioritizing thoughtful content as a sales momentum energizer for outstanding achievement.