The internet has spread its influence far-and-wide. Today close to five billion people (57% of the world's population), browse it for diverse reasons. Can you guess the most popular way to access the internet? If you said smartphones, you've hit the nail on the head. Within this mobile connection arena, there's something of a technical revolution in motion creating, innovating, and developing new trends almost daily.
Financial Services is a conservative arena at the best of times. Fund managers, bankers, insurance agents, mortgage providers, credit card entities, and the like are slow to invite technology or new ideas into their space. However, things have substantially changed over the last few years. Indeed, for many reasons noted below, it's clear that financial services as an industry could be the poster child of everything beneficial sales enablement can do for you. Finserv markets are yielding to innovations daily, and SaaS developers have noticed the shift - especially those leading the technological drive into this industry.
When talking about sports and entertainment events, nothing beats a full house. Fans and enthusiasts reserve all the seats hopefully long before the big day to build up a more significant following and gain demand momentum for more of the same. Professional entertainment and sports entities share the goal of creating memorable experiences for a substantial number of people.
Why distributors are an essential cog in every manufacturer's wheel
Industrial manufacturing is a defined and specific field of operation. There aren't many choices when it comes to getting the product into the marketplace. The merits of adopting a direct selling model are always a temptation, but multiple challenges emerge (in most cases, stemming from the complexity of supply-chain management). To avoid the pitfalls, manufacturers instead opt to sell their products through traditional distribution channels.
Comprehensive real-time solutions in the construction industry are more connected to automated sales enablement (SE) techniques than anyone can imagine. The surprising thing is that building, although not a sale in the conventional sense requires owner satisfaction for a signed-off completion - and hopefully participation in future projects. Project consultants (PCs) and General Contractors (GCs) working under pressure understand that SE methodology vitally affects modern developments.
Value messaging is a concept that lies at the root of every effective sales enablement platform. In the quest to empower modern sellers in a competitive environment, the focus rests on the sales process – step by vital step. The pundits say that if you look after each pivotal stage en route, the closing of the deal will look after itself.
Sales enablement (SE) as we know it today was never a mainstream corporate activity. It hovered in a twilight zone, wedged somewhere into a conglomeration of diverse departmental activities. For example, marketing claimed messaging and lead generation as its own; Sales jealously guarded deal flow & process, and HR felt that team cohesion was its responsibility.
Automated Sales Enablement without communication freezes up. Communication, in turn, needs a message like a song needs a tune. The essence of a message lies in its content, and compelling content can shift sentiments in a few words. Put it all together, and content enables sales if its on-point, but unfortunately disables it if not. Content is the key to engaging new customers and holding onto existing ones.
In the 2015 Forbes Report - The Power of Enablement - an intensive research study determined that the most successful enterprises depend on communications prioritizing thoughtful content as a sales momentum energizer for outstanding achievement.
Artificial Intelligence (AI), aligned with voice recognition capability, empowers modern sellers with an awesome strategic tool, particularly in the enhancement of CRM (Customer Relationship Management). Indeed, it’s conceivably one of the master keys to selling smarter - with bigger, faster, and smoother sales volume. Many AI proponents sing its praises – how it saves sales reps time and money; how it increases their forecasting accuracy, how it has an aura of driving a more efficient and effective sales team.
There are no two ways about it; successful sales enablement centers on integrating marketing and sales to deliver fast, enduring, and penetrating results. More specifically, marketing has a core responsibility to provide qualified leads to the sales division, and at the same time elevate the brands. It’s expansive role demands exerting sales-driven energy across all the relevant functions and understanding the sales processes at work.
