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Pitcher Blog

Packaging Counts: Driving User Engagement with Digital Content Management

Mert Yentur
January 3, 2017

The struggle to drive prospect engagement with your digital content can be staggering, and as we all know, appearance is critical to your team’s delivery in sales. Appearance, however, does not simply extend to how well they are dressed and groomed; other factors will be linchpins in the customer journey. Preparation and your rep’s facility for quickly finding relevant facts, brochures, videos and other presentation materials will determine customer engagement as well. All of these factors, and more will inform your potential and future clients’ likelihood of engaging and committing to what you have to offer.

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Reach the Holy Grail of Content Personalization with Mobile Sales Enablement

Mert Yentur
December 28, 2016

Mobile sales enablement platforms allow your sales and marketing teams to collaborate with each other like never before. Sales representatives can also work with their mobile devices and deliver interactive presentations with them. And when your reps are working primarily on their mobile devices, it allows them to focus on closing deals instead of loading presentations onto their computers. Your marketers can then learn about the outcomes of their leads immediately. With those real-time results, your marketers can continue with campaigns that are performing well and make adjustments to those that aren’t.

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How Apple and iOS Supercharge Your Sales Enablement

Joan Soler
December 23, 2016

Every year, Apple releases a new version of its mobile operating system, iOS. Earlier this fall, Apple released iOS 10 for use on the iPad and iPhone, which made many improvements to enhance the user experience.

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How Engagement Analytics Can Boost Your Sales and Marketing Initiatives

Mert Yentur
December 20, 2016

Back in 2014, Adobe announced a new trend in sales enablement: mobile. Their research shows that consumers, B2B and B2C, increasingly listen to pitches and make purchases when on the go. Subsequently, sales teams who invest in mobile sales enablement tools stand to benefit.

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Now is the best Time to Implement a Closed-Loop Marketing Solution!

Mert Yentur
December 9, 2016

Closed-loop marketing (CLM) is a process where marketers create communication strategies and tactics for their sales teams. They strive to effectively reach their customers through multiple touch-points and loops of feedback in order to improve their overall communications approach. CLM helps companies understand their customers better. It results in personalized, meaningful messaging that delivers value-adding content to their customers.

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Change the Commercial Real Estate Sales Game with a Digital Platform

Mert Yentur
November 29, 2016

 

The real estate industry, residential or commercial, continues to depend on print materials to attract leads and solidify relationships. There’s nothing wrong with print — it proves effective in many instances — but relying on it alone almost always portends disaster. Print materials can be difficult to manage, expensive to produce and, when handling high-profile clients, detrimental to public image and reputation.
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Kick Your Sales Conversations into Overdrive With a Mobile-First Content Strategy

Mert Yentur
November 22, 2016

In today’s fast-paced and tech-savvy world, you already know that you have to interact with your customers via the internet to do business. With the increased use of mobile devices like smartphones and tablets today, information is moving faster than ever before.

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Debunking 5 myths on CPG mobile retail execution

Mert Yentur
November 2, 2016

The Consumer Packaged Goods (CPG) industry has often been on the forefront of implementing the latest and greatest technological advances to increase profitability, from adopting the first Supply Chain software and RFID to today’s sensors and IoT. Yet, surprisingly, many CPG companies are lagging behind other industries in implementing true mobile retail execution. Why? Read on to find out about five of the most common misconceptions.

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5 Tips for More Effective Pre-Sales Planning

Mert Yentur
October 27, 2016

Executing stellar sales campaigns relies on meticulous pre-sales planning. You set the foundation for your future sales during the pre-sales planning stage. Before you send your team to the field, you need to prepare them with a winning strategy that delivers results.

Here are five tips to help ensure that your sales team starts off on the right foot to achieve optimal results.

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How Mobile Sales Enablement Better Aligns Sales Goals and Marketing Initiatives

Mert Yentur
October 25, 2016

In today’s business climate, marketing and sales teams are working in an environment that is more fast-paced and more fluid than ever before. As a result, your prospective sales clients expect everything to work in “real time.” Although this is a big demand for sales and marketing teams, it is necessary to adapt a mobile sales enablement platform to achieve your company’s goals and marketing initiatives.

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